My business of being a social media consultant does not primary rely on visual support. There are many other businesses similar to mine where it would need to have visuals. When researching other social media companies and their use of visuals this is what I found. I used Instagram to find other social media agencies and they have a lot of followers and with hardly any likes. They also receive hardly any comments and its consistent through out each post.
The reason that these types of social medias are not effective for some businesses are because there is no need. If you are not selling a physical product but are selling a service it can be hard to come up with post ideas. This can lead to very little amount of quality posts that lead to little followings. What those companies can do is only post when there is something quality to post and try to keep quality over quantity.
Here are some of the accounts I looked at on Instagram. The first one is @social_media_agency. The others are @socialmediastrategist_ ,
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