Week 6: Post 1

   The difference between post reach and post engagement is that post reach measures the amount of traffic you are getting to your posts. Post engagement measures all post clicks,likes,shares, and comments. Knowing the difference is important because it can help you see the specific areas you need to grow in to gain more publicity to your site. To gain more traffic to your Facebook page you can add more of what you lack, and get useful feedback from people who visit your website whether it be positive or negative. Facebook insights help you see who visits your page like certain demographics, and can help you track the overall performance.

                                                                  Week 5: Post 2

   My target market for being a social media consultant would be the sandwich generation. This accounts for men and women around the ages of 30-50. The reason for this is because the lack of knowledge and guidance for using social media especially for business. This group of people can be any kind of ethnicity or education trying to build a following on social media mainly for business. 

                                                               
                                                              Week 5: Post 1

   Comparing the first two websites about diapers there wasn't to much different except a couple things. The first is noticeable thing was how the diaper company Econobum try to appeal to the customer through Ethical practices. They talked about all the things that they used to ensure their product was environmentally friendly. While the other product just cheap diapers try to appeal to moms through reaching a common ground. They talked about there struggle with diapers and the experience they had as a mom. But both websites seemed to have low prices with great quality.
   When looking at both of these restaurants it became clear the difference. When delivering food Teri cafe has more of a family appeal and offers a home meal kinda feel. Compared to Chili's which offers casual dining style. The kind of food the each offer is different Teri's offers Japanese dishes. While Chili's has a Tex-Mex-style of cuisine. Chili's mission is to offer fresh food and make people feel special. Teri's cafe wants to offer you a quick service at a reasonable price. Both of these restaurants offer quality food it just depends on how much time you have and the amount of money you want to spend.

                                        Week 4: Post 2

   The first website that I visit a lot has to be Nike's Website (www. Nike.com). The website does a great job of displaying the product and always lets you know when there are sales. They include a great color scheme and moving pictures.

   My next website that I visit would be Amazon (www. Amazon.com). The reason for this is because of the amount of choice they have to offer. They display products that are related to things you would like. And the layout of the website is very clean and orderly.




I commented on Michelle, Savanna, and Nicolas blog. 

                                         Week 4: Post 1

   When looking at the website for Penny Juice the first thing I noticed was how overwhelming it is. Their was an overload of colors and not pictures of the product itself. Also to access somethings on their website you had to download a flash player which can be a hassle. Another website that had many problems was Jami Lin's. It was hard to even tell what was going on the website there was so many adds and the text was scattered. Everything on the website was hard to read and in small print.
   Somethings that could change those websites is choosing a theme. Try to stick to one color or two instead of putting a bunch of distracting colors. Making the website easy to read and understand is always a plus. Even having pictures of your product so people know what you are selling. And making information easy to access and find on the home page.
   When examining Gates N fences website I noticed how they used pictures to show what they offer. There are many side tabs that help you navigate what kind of work you are looking to get done. And the color theme is simple and works well with the page. Another great website example is Apple. The simple white theme and big pictures of their latest products with captions showing all the features is really eye appealing. Overall their website is really well made.
    Websites really can attract or turn away a customer based on how well made it is. Having a website that is to confusing or does not display what you are trying to sell can make people click out. People like things that are eye appealing. Having a good brand logo also can help out your website appeal. 

                                                             Week 3 Comments


              I commented on Janet,Michelle, and Savanna's posts.

 
                                                                        Week 3 part 2

Nike
https://www.nike.com/us/en_us/
They use various Social medias like Facebook.
They post often and their last post was 9/10/2017. They are using there social medias well using big celebrities to promote their products.

Adidas
https://www.adidas.com/us
They are active on social medias like instagram
They posted today on 9/11. Adidas posts very often on their social medias using people to wear their clothing.

Vans
https://www.vans.com/
Vans has 7 social medias
Vans has YouTube which they posted 4 days ago on 9/7/2017. Vans creates videos on their YouTube of people doing action sports to promote their shoes. They also use a big variety of social medias to reach a larger audience.

Volcom
https://www.volcom.com/
They use Instagram, Facebook, Twitter, YouTube
They posted on 9/8 on their Facebook. Volcom uses social media not as often.

Reef
http://www.reef.com/
They use Instagram, Facebook,twitter, YouTube, Pintrest. They posted Today on 9/11
They post about every single day.

   After analyzing these businesses and their social medias I learned somethings. The thing that first stood out to me was how much content they were posting. Its hard to keep your followers updated if you post only so often. Companies like Nike were posting close to everyday. Nike also uses big name celebrities like Kevin Heart to promote their products. Another thing I noticed was the kinds of social medias these companies used. All five of the social medias used Facebook which is understandable because of the massive use of this Social media.
   When looking through Adidas and Nike's social medias I noticed how they have videos to display the product in action. They also try to let people know about future events and promotion deals. This helps the consumer know when it is a good time to start buying these products. They also let the general public know about all the good service acts they do on their social medias. Its a great way to let people know the things they are doing to help the communities.

             


                                                        Week 3 Blog Post Part 1

   My experience communicating with businesses has been very positive so far. Every time I have had an issue and emailed a businesses they handle the situation precisely. It has never been a difficult task either, every time they have responded within one days time. Even though I've had good experiences I know for a fact that other people that is not the case. Social media has changed the game for communicating with businesses. It is so easy to leave a comment on a post and be able to get a response depending on what you say. If wanting to get a simple answers there is people who write reviews for products and things that you can find on the businesses page.
   The way I've had positive experience communicating with businesses is try to be respectful. If you approach them with a problem or giving feedback don't be rude. They will be more willing to respond or help you if you don't personally go after them. If I had a business that sold a product and I had a social media for that business. I would try to help people who Have an issue with the product or try to learn from those with constructive feedback. If someone just says your product sucks and doesn't give a reason their is no way to learn from that. I would respond to positive comment with a positive response. The negative comments I would try to see their perspective and try to reach a solution whether that be sending them a new product or giving them a refund.