Week 6: Post 1

   The difference between post reach and post engagement is that post reach measures the amount of traffic you are getting to your posts. Post engagement measures all post clicks,likes,shares, and comments. Knowing the difference is important because it can help you see the specific areas you need to grow in to gain more publicity to your site. To gain more traffic to your Facebook page you can add more of what you lack, and get useful feedback from people who visit your website whether it be positive or negative. Facebook insights help you see who visits your page like certain demographics, and can help you track the overall performance.